Iceland Foods: Life in the Freezer

Episode 2 (1x2)

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The supermarket's boardroom deals with the fallout from the horsemeat scandal and the CEO, Malcolm, hopes his plain speaking will get the company out of hot water. This strategy backfires badly, leaving the company's long-suffering PR expert, to deal with an inbox full of imaginatively-written complaints. Despite the uncertainty, Malcolm's pressing ahead with opening a new store in the former mining town of Treorchy in Wales.