Begin Japanology

Gift-giving (5x41)

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In summer and winter, seasonal gifts are sent to friends. At the New Year, young people receive envelopes with money inside. These are just some of the occasions throughout the year when the Japanese exchange gifts. On this edition of BEGIN Japanology, our theme is gift-giving, which oils the wheels of social interaction in Japan. From traditional customs to the latest trends, we'll look at Japan's unique and diverse gift-giving culture.