Business Wars

The North Face vs Patagonia - Eco-Samurai (35x6)

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It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear. Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives. But soon, the two rivals will find themselves coming together to battle a common foe.