Rising

Working Visits Revitalize Regional Destinations: Matching Service Innovator - Nagaoka Rina (2022x2)

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Japan is full of both young people keen to visit new locations but lacking the funds to do so, and provincial towns seeking a fresh influx of younger workers. Nagaoka Rina created a service that tackles both issues by offering young people paid placements with local farms and businesses, also providing free accommodation and enough downtime to explore in exchange for a few hours manual work per day. And as well as labor, the towns gain new ambassadors to showcase their appeal more widely.