Design Classics

Design Classics

Levi's 501 Jeans (1x6)


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They were designed by a tailor in Reno, Nevada, for a customer who was a miner. Levi-Strauss and Company patented them in 1873. They have powerful competitors in the jeans war, but the company spent millions persuading the world that their product is the authentic, legendary jean.

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  • BBC Two