Today I Found Out
The Silver Lining of the Worst Movie Ever Made (2018x141)
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In this video:
Product placement is a subtle art and when it’s done well, a few seconds of footage can instantly raise the profile of a given brand. Perhaps the best known example of this is the use of Reece’s Pieces in E.T., which saw a 65% boost in sales almost overnight.
Want the text version?: http://www.todayifoundout.com/index.php/2016/09/silver-lining-worst-movie-ever-made/
Sources:
https://books.google.co.uk/books?id=byQ8BQAAQBAJ&pg=PA174&dq=%22mac+and+me%22+coca+cola+product+placement&hl=en&sa=X&ei=_mk2Vef4OOae7gb6i4D4Aw&ved=0CCEQ6AEwAA#v=onepage&q=%22mac%20and%20me%22%20coca%20cola%20product%20placement&f=false
https://books.google.co.uk/books?id=7msrAwAAQBAJ&pg=PA513&dq=%22mac+and+me%22+cola&hl=en&sa=X&ei=skk2Vb2BJ8jX7QbfooCYAw&ved=0CDgQ6AEwBA#v=onepage&q=%22mac%20and%20me%22%20cola&f=false
http://www.underthegunreview.net/2012/03/05/what-the-film-mac-and-me/
http://www.avclub.com/article/ronald-mcdonald-approved-case-file-151-imac-and-me-36033
http://franchises.about.com/od/franchisebasics/a/Product-Placement-At-Its-Worst-Mcdonalds-In-Mac-And-Me.htm
http://www.slate.com/articles/business/ad_report_card/2007/06/vitaminwater_everywhere.single.html
http://www.nytimes.com/movie/review?res=940DE1DF113FF930A2575BC0A96E948260
http://articles.latimes.com/1999/aug/29/entertainment/ca-4591/3
http://articles.latimes.com/1988-08-23/entertainment/ca-1118_1_act