Today I Found Out
That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued (2016x262)
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https://www.youtube.→’re talking about today is Dasani, which currently earns Coca-Cola just shy of one billion dollars per year in the United States, despite being a drink that is nothing but filtered tap water with sodium chloride (table salt), potassium chloride, and magnesium sulfate (Epsom salt) added.
Want the text version?: http://www.todayifoundout.com/index.php/2016/05/time-coca-cola-tried-sell-bottled-tap-water-england-hilarity-ensued/
Sources:
http://www.britishsoftdrinks.com/write/MediaUploads/Publications/BSDA_Annual_Report_2015.pdf
http://www.theregister.co.uk/2004/03/11/introducing_dasani_the_water
http://news.bbc.co.uk/1/hi/business/3809539.stm
https://www.theguardian.com/business/2004/mar/20/medicineandhealth.lifeandhealth
http://www.theguardian.com/uk/2004/mar/19/foodanddrink
http://www.independent.co.uk/life-style/food-and-drink/news/the-real-thing-cokes-water-comes-straight-from-the-tap-with-a-cool-mark-up-of-3000-per-cent-71689.html
http://news.bbc.co.uk/1/hi/uk/3523303.stm
https://en.wikipedia.org/wiki/Dasani
https://en.wikipedia.org/wiki/Bromate
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1567851/
https://en.wikipedia.org/wiki/Bromide
https://en.wikipedia.org/wiki/Energy_Brands
http://www.forbes.com/sites/greatspeculations/2014/06/30/coca-cola-life-and-glaceau-smartwater-to-be-launched-in-the-u-k/#15f7fc537371
http://www.thegrocer.co.uk/coca-cola-enterprises-to-bring-glaceau-smartwater-to-britain/357732.article
http://www.coca-cola.co.uk/drinks/glaceau-smartwater/glaceau-smartwater
https://en.wikipedia.org/wiki/Bottled_water
https://en.wikipedia.org/wiki/Bottled_water_in_the_United_States
http://www.zenithinternational.com/reports_data/190/UK+Plain+Bottled+Water+2015+Report
http://store.mintel.com/bottled-water-uk-march-2015
http://www.foodbev.com/news/uk-consumption-of-bottled-water-rises-8-2-to-reach-3-3bn-litres/
http://www.telegraph.co.uk/news/shopping-and-consumer-news/1
