Tokyo Fashion Express

Connecting People Through Fashion (2018x14)

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There's a denim brand in Japan that has no store. Rather, it sells its jeans out of a traveling RV. The co-founders of the venture are brothers Yohei Yamawaki (age 25) and Shunsuke Shimada (age 23), whose mission is to share the craftsmanship of little-known denim artisans with customers around the nation. By connecting denim factories with enthusiastic consumers via face-to-face sales, they hope to preserve the skills and techniques of factories that have elevated "Japan quality" around the world.