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Your World

Love Islanders Paying Bills with Posts (2018x26)


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Reality stars from shows such as Love Island are increasingly choosing to make money from social media rather than the traditional meet-and-greet nightclub appearances. Even before participants leave a programme, companies are recruiting them to post about their products on Instagram or to become brand ambassadors. Some of the top earners on Instagram - such as Kylie Jenner - are estimated to make up to £750,000 for one paid #ad post. But how are those without such a high price tag making it work for them? We spoke to Love Islanders Paul Knops and Jamie Jewitt to find out.

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  • BBC News