Washes Whiter

Series on the history of British TV commercials. This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past 35 years.

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond. In the 50s, men were shown as experts and professionals to persuade women and real sporting heroes were used to advertise to men, while it was the businessman and the James Bond action man in the 60s. Men were targeted for personal care products and there were sexist tobacco, beer and lager adverts in the 70s, until New Man emerged in the 80s.

Series on the history of British television advertising looks at the changing face of children and teenagers in adverts, from the vulnerable, cossetted infants of the 1950s to the tough sophisticated kids of the 1980s.

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babycham, Camay, Flake, Palmolive, Sunsilk, Renault, Charlie and Chanel to women.

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of the pendulum shifts in national mood and the way we perceive ourselves .