Extra Credits

Launching! How to Market Your Game (2015x4)

: 04, 2015

Before you finish your first game, even before you're ready to publish it, you should plan your marketing and PR campaign. Being an independent game designer means it's up to you to get word out about your game! Start by thinking about what makes your game great and finding a way to say that. Once you've figured out your pitch, put together a short trailer and website so you can contact every news site, big and small. Remember, they want content, too! Entering your game into contests like the Independent Games Festival can help you get additional press if your game does well. Don't be afraid to call on favors, reach out to influential game designers, and join podcasts or livestreams to help you find your audience. And finally, think broadly about where you will publish your game. There are more digital distributors than ever, and they're more accessible than you may think!