TED Talks

McKenna Pope: Want to be an activist? Start with your toys (2014x19)

: 29, 2014

McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven — because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.