Retro Report

The Great Debate: Style or Substance? (2016x15)

: 25, 2016

The first presidential debate in 1960 was a creation of the television age, and it quickly entered its founding lore. We’re told those who saw the debate on TV favored the handsome, well made-up Kennedy. Radio listeners, on the other hand, thought Nixon had won. Evidence supporting this story is shoddy — a mix of anecdote, assumptions and a debunked survey – but the story continues to shape how we understand debates today.