Analysis and Critique: How to Engage and Write about Anything

Ethos and Pathos (1x17)

: 08, 2013

Finish building your rhetorical tool kit by looking at ethos (the perception readers have of your reliability) and pathos (the feelings of emotion you inspire in your readers). Using literary and everyday examples, Professor Armstrong demonstrates how the best persuasive writing—whether it's a speech or a job application—strikes a balance between the two.