Weird History

The Brief History of Crystal Pepsi (2021x39)

: 31, 2021

What’s better than regular Coke? Clear Coke, of course! Or, at least that’s what a majority of the top soda brands in the US thought back in the early '90s. Leading the "Clear Cola Craze" was PepsiCo., which released the first of many clear cola beverages, with their aspirational hit Crystal Pepsi. Anyone who grew up in the 1990s is likely to recall the suspiciously pure-looking soda, and its just-as-curious departure from stock shelves nationwide. So, what really happened to Crystal Pepsi, and the clear-cola movement that succeeded it?