Gruen

Death Threats, Tasmanian Off Shore Processing, Apple Inc (5x3)

: 12, 2011

Wil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim Allerton (City Public Relations) who has worked with Kerry Stokes and Russell Crowe and Suzy Yates, who has 15 years experiencing working with Sydney Airport and Bing Lee. This week, in Crisis Management, we’ll ask how a death threat could possibly be good PR. Someone at Qantas thought it could be, because the airline released a story to News Ltd newspapers about death threats to senior executives. A photo shoot was done to accompany the story. Radio and television interviews followed when it broke. But what kind of strategy was behind the decision to go public? In How Do You Sell, we’ll ask the question on the lips of many markets: what will this week’s death of Steve Jobs mean to Brand Apple. And during the Spin Cycle, we’ll count down and celebrate three tragically naked attempts to grab our attention this week. The Pitch. Two competing ad agencies come up with a campaign, on behalf of the Tasmania government to convince us to move all our refugee processing and detention to the Apple Isle. We welcome ABT and Sputnik to centre stage.