Al Daheeh

Cristiano (8x1)

: 19, 2023

How did Cristiano Ronaldo plan to be the biggest Brand in football history? In a 2015 statistic, figures say 85% of the world's men know Cristiano Ronaldo's name, 80% of women know him and 66% consider him one of their favourite players. It is therefore not surprising that the number of followers of the Saudi Nasr Club's Instagram account increased by more than 10 million within a few days of Ronaldo's official signing of the club. The first part deals with Cristiano's rise as a brand, in parallel with his rise as a footballer, until he joined Real Madrid and the club was keen to turn him into an icon.