15 Minutes

Analogue Nostalgia: Cassette Tapes (2022x8)

: 09, 2022

Analogue items once considered obsolete are being embraced by young people as new finds and making a comeback. Using a drama format, we examine the appeal and history of these items from the perspective of 3 generations: a person who experienced its original popularity, a 30-something who vaguely remembers them, and a 20-something to whom they are a new discovery. The story takes place in a quaint coffee shop tucked away on a small side street. Its owner, Harry, has taken over the business from his grandfather. One day, Harry comes across a cassette tape in the back room. He shows it to Ei, a university student studying Japanese culture, and Greg, a café regular. Each from a different generation, they discuss their memories and thoughts on cassette tapes. What new values will they uncover in nostalgic analogue items?