Coke Studio

Conception (3x3)

: 04, 2010

Pritam by Sanam Marvi Chori Chori by Meesha Shafi Mori Araj Suno by Tina Sani & Arieb Azhar Saltanat by Aunty Disco Project Nigah-e-Darwaishan by Abida Parveen With ‘Reason’ and ‘Will’, Coke Studio 2010 re-enforced that it is diverse and in the third session ‘Conception’ broadens its horizons even further. ‘Conception’ follows the natural course of evolution, and arrives at that third crucial stage when the combining of reason and will lead to an idea taking tangible form. The third episode once again features traditional Sufi works alongside contemporary poetry and singers. Sanam Marvi sets the tone of the third session ‘Conception’ with ‘Pritam’, a folk song from the deserts of Rajasthan that has been passed down through countless generations. Coke Studio brings ‘Pritam’ to the present time fusing Marvi’s strong and textured vocals with contemporary open-tuned guitars layered over an unmistakable folk groove. The second act is Meesha Shafi paying a tribute to the legendary folk singer Reshma with a rendition of the hugely popular ‘Chori Chori’. Re-emerging on Coke Studio, ‘Chori Chori’ is evolved, edgy, experimental, ambient and organic — all rolled into one. Third in the line-up is the versatile Tina Sani, the doyenne of contemporary ghazal singing. With Coke Studio 2010, Sani returns to a recording studio after a 16-year-long hiatus and is joined in ‘Mori Araj Suno’ by Arieb Azhar, who has etched his mark in poetry recitation this season. In line with its vision of promoting contemporary pop acts, ‘Conception’ features Aunty Disco Project with their original number ‘Sultanat’. Charged with an obvious zest for life and a passion for music, Aunty Disco Project belt out the high-energy ‘Sultanat’ in a performance that is cohesive, aggressive and appealingly sincere. ‘Conception’ ends with a performance by the iconic Abida Parveen, who sends the senses soaring with the passion of her convictions i