The Bottom Line

Episode 7 (6x7)

: 06, 2010

Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves. The panel also discuss company names. What makes a good one? And why the business obsession with changing them? Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of FTSE100 Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.