TED Talks

Tim Leberecht: 3 ways to (usefully) lose control of your brand (2012x88)

: 01, 2012

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.