We learn about the history of the industry and the clever marketing which have made diamonds such an important part of our lives. We also meet a diverse cast of characters who all have a diamond dream, a miner in the impoverished country of Sierra Leone trying desperately to support his family on less than 3 dollars a day, an industry leader moved by the plight of the miners in Sierra Leone who is trying to create a market for fair trade diamonds, a former US General who has started his own virtual mine, a veteran geologist who's still hunting for his very own diamond discovery in Northern Canada and a conflicted Yellowknives Dene Chief who fears that the money his people are making from the diamond mines in Canada may cost them their traditions.
