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In this first episode, we see how IKEA are starting to open up their design headquarters to outside influences. Tom Dixon - the 'enfant terrible' of British design, has been invited to
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In this first episode, we see how IKEA are starting to open up their design headquarters to outside influences. Tom Dixon - the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa - but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.
In episode two we see what it takes to get new products from initial design to stores around the world.
One of IKEA's newest designers Hanna-Kaarina Heikkilä wants to challenge mass
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In episode two we see what it takes to get new products from initial design to stores around the world.
One of IKEA's newest designers Hanna-Kaarina Heikkilä wants to challenge mass production by creating an ‘imperfect vase' that has the finger-marks of its creator. She travels to China to see if her idea is possible.
In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan.
Not only is IKEA
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In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan.
Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA?
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