Beyond the Box Office

Shailesh Kapoor (Ormax Media) & Kevin Goetz (Screen Engine) Podcast (1x4)

Data emisji: Cze 05, 2024

In this conversation with Vanita Kohli-Khandekar, Shailesh K. Kapoor of Ormax Media and Kevin Goetz of Screen Engine talk about the process of Screen Testing in Bollywood and Hollywood separately. They delve into the what goes in, while creating a testing path for a film from its nascent stage, to finally putting it out in front of a set audience; how it involves a shift in cultural perception, and the idea of most filmmakers wanting to resort to the same.