TED Talks

Charles Leadbeater: The era of open innovation (2008x50)

Data emisji: Kwi 14, 2008

In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't. He describes the rising role of serious amateurs ("Pro-Ams," as he calls them) through the story of the mountain bike.