MasterClass: Bob Iger Teaches Business Strategy and Leadership

Taking Giant Swings: Pixar Acquisition Case Study (1x4)

Data emisji: Lis 15, 2019

Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.