"The Side Man" production team -- general manager Roy Gabay, producer Jay S. Harris, advertising representative, Drew Hodges, producer Peter Manning, marketing representative Nancy Richards, and press representative Gary Springer -- discuss moving the Roundabout production to a commercial Broadway run, marketing tactics, ticket pricing, breakdown of the production budget, working on multiple shows simultaneously, and the differences between not-for-profit and commercial theatre. Roy A. Somlyo moderates.
