GVMERS

Lies, Broken Promises and The Death of Google Stadia (2023x2)

Uitzenddatum: Jan 13, 2023

In four decades, gaming has evolved from a niche hobby to a multibillion dollar industry. Sony and Microsoft gained ground 20-plus years ago, cementing themselves as integral parts of the business. Recent years have seen other non-gaming enterprises enter the race, too, hoping to cut themselves a slice of the very lucrative pie. But unfamiliarity with game development’s myriad idiosyncrasies placed the likes of Amazon in a difficult position, thus resulting in canceled projects and layoffs. When Google threw its hat into the ring with Stadia, the expectation was that the conglomerate had learned from its competitor’s mistakes. However, Google’s penchant for abandoning risky ventures left many to believe Stadia would constitute a yet another short-lived experiment. The company wasted no time proving the skeptics right.