The Money Programme

Total Recall: The Toyota Story (2010x1)

Uitzenddatum: Mrt 25, 2010

Special edition of the Money Programme investigating Toyota's recall of millions of cars. How did this happen to a company synonymous with reliability and customer satisfaction? Filmed in Japan, the US and the UK as the crisis unfolded, this is the remarkable inside story. Toyota is the blueprint for modern manufacturing, with a philosophy widely studied and imitated, but it is now engulfed in a perfect storm with 8.5 million cars recalled. Includes interviews with the victims of alleged 'sudden unintended acceleration', insiders, experts, Sir Richard Branson, the CEO of Interbrand and Japanese industry leaders, as well as one of the key Toyota executives at the centre of the storm.