Cruel World Happy Mind

Influencer Brands EXPOSED... more problematic than you think! (2020x35)

Data di messa in onda: Lug 27, 2020

After posting a video covering the beauty industry, I wanted to do a follow up video discussing some problematic aspects of influencer brands. Unfortunately, influencer brands can be harmful, can take advantage of a vulnerable or caring audience, and can leverage an influencer's audience for financial gain. I wanted to have a conversation about when an influener brand goes too far, or uses shady tactics to sell a product and how we can identify when that is happening. With all the recent "beauty drama" and "controversy" I couldn't help but notice that the beauty gurus and influencers all seemed to have their own brands and collaborations that are somehow intertwined with the drama and controversies, and I wanted to examine whether or not that was an intentional thing, and whether or not influencers use drama to gain a favorable stance for their brand.