The Fifties

Selling the American Way (1x2)

Data di messa in onda: Feb 02, 1997

Still haunted by the Great Depression, Americans needed to be coaxed into enjoying their new-found affluence. This episode shows how the invention of television and the perfection of the art of advertising were used in both commerce and politics. Highlights advertising gurus Norman Vincent Peale and Rosser Reeves, shows how Richard Nixon applied slick new media techniques to save his career and how Washington learned to manipulate the media, hiding undercover operations in places like Iran, Guatemala and ultimately, Vietnam. 50 min.