TED Talks

Tom Chatfield: 7 ways games reward the brain (2010x45)

Data di messa in onda: Nov 01, 2010

We're bringing gameplay into more aspects of our lives, spending countless hours -- and real money -- exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out rewards that engage the brain and keep us questing for more.