Doc Zone

How the Kids Took Over (1x1)

Data di messa in onda: Ott 12, 2006

The fight for your children's money & influence. In the last 10 years, corporations have doubled what they spend marketing to your children. It's no wonder. Children influence 62% of family purchases - everything from snack food to cameras to cars. Kids under twelve are at the epicentre of consumer culture.