SciShow Psych

Why Do We Go All In on Lost Causes? (2019x58)

Data di messa in onda: Lug 25, 2019

We've all experienced the sunk cost fallacy: when you are deep into a task and tell yourself that you’ve come this far, so you may as well finish it. We do this even if it's no longer logical to finish. So why do we do it?