Haruka is a high school girl in the dance club. Her friends praise her for being so tall and attractive, and she works hard to keep up the image every day. One evening on her way home from practice, she reaches her limit and suddenly runs down the streets of Uraharajuku. Eventually, she finds an entrance to a strange shop and opens the old doors to discover that it belongs to the witch Nina. Haruka is attracted to a lipstick, but rejects it, saying that's it's not like her, but Nina forcefully applies it on Haruka. "Do you want to peer deeper?" After Nina says this, Haruka is taken to a magical space.

Mana is your typical college student. She prioritizes being like everyone else, but also holds a secret social media account where she shares her music activities. But one day she comes across a hateful comment about her music. All of a sudden in an alley, the wall behind her turns into a door which leads her to a shop owned by the witch Nina.

Akihiro is a fashion school student. Believing he is talented, he lives his life looking down on others, but he shrinks at the slightest of confrontations, and he's unable to speak his mind with his classmates as well. One day, he is talking to himself as he thinks about his own brand design when a young man misunderstands the situation and approaches Akihiro. Akihiro frantically runs into an alley when he sees a strange door in front of him, the door leading to Nina's shop.

Nina has gained more confidence as a witch after helping several people sort through their issues. That's when Ruru arrived to Nina's shop clad in the latest Lolita fashion, overcome by her distain for the world filled with things she hated.

Nina is frustrated that she couldn't save Ruru when a model named Tiara visits her shop. Tiara wishes for her crush Saki to be happy, but Nina is reluctant to use her magic. However, her familiars Pig and Chameleon take control of Nina and transport Tiara to the magic dimension.

Nina resolves to quit witchcraft. Suddenly, herself from the past appears before her. Nina faces herself and remembers her school days. She was always alone, dreaming of a better world, never being able to change. Made fun of by her classmates and nobody willing to help her, she heads to the roof to end it all.