First to host in Loughborough is doctor of psychology Cheryl Travers, who, by combining her work with her love of North African food, creates a cryptically-titled menu.
Her fellow competitors are cheery estate agent John Jesson, hotel manager Martino Ercolani, who finds it difficult to let his hair down, and Fliss Healey, who loves dresses so much she even puts them on her dog.
The week of competitive dining includes a belly dancer, a long black wig, a syllabub laden with booze, and a surprise phone call from a very special person.
