Documentary about Madison Avenue, home of the American advertising business, a semi-mythical place where the dreams of a new, affluent society were spun in the early 1960s. These were the 'days of heaven', when the country felt to many like a land of plenty and a land of hope - politics was reinvigorated thanks to a product known as new, improved JFK, consumerism was on the up and the challenges of Vietnam, feminism and the counter-culture still lay in the future.
