Beckenbauer has no problems with fame whatsoever. He appears – and his manager Schwan quickly recognizes this – to be the ideal figure with marketable star potential. With him, finally, big money can be earned. He is a business model. Because Beckenbauer has an incomparable charisma. Nothing he does looks like work; everything is filled with lightness and elegance. Franz, he's got it – always with the attractive and tabloid-friendly wife Brigitte by his side.
