TED Talks

John Gerzema: The post-crisis consumer (2009x179)

Ημερομηνία προβολής: Οκτ 19, 2009

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.