José

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad (2020x13)

Ημερομηνία προβολής: Νοέ 10, 2020

The video digs a little deeper than the title suggests, but only slightly. I wanted to get this one done fast because it'd been buzzing in my head for such a long time. And people keep saying the thing, so I wanted to have a video explaining why they should stop saying the thing. I meant to make this video a year ago, but always thought it should be a part of something bigger. But I kept holding off, thinking it could never work as a video on its own. I took to Twitter to ask the people, not really giving away the idea, and they said to do it. And now we have it. The video I didn't think I should make, but ended up turning up OK. Something funny I didn't get to include in the video is that, while the ad got a poor reaction on YouTube, it actually did very well on Facebook and other social media platforms. It seemed like YouTube was the one place where people hated the idea of toxic masculinity being called out. Makes you think, huh? Follow me on Twitter: https://twitter.com/JoseNotAJay Contribute to my Patreon: https://www.patreon.com/JoseOnYoutube Thumbnail concept by https://fluttr.me HBomb vid - https://www.youtube.com/watch?v=06yy88tLWlg Sources https://www.reuters.com/article/us-proctergamble-results-idUSKCN1UP1AD https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_PG_2019.pdf https://www.marketwatch.com/story/procter-gambles-gillette-razor-business-dinged-by-online-shave-clubs-2017-04-26 https://web.archive.org/web/20190802053944/https://www.washingtonexaminer.com/news/gillette-ceo-8-billion-loss-is-price-worth-paying-over-metoo-campaign https://www.washingtonexaminer.com/news/gillette-ceo-losing-customers-over-metoo-campaign-is-price-worth-paying https://science.sciencemag.org/content/359/6380/1146 https://www.apa.org/monitor/2017/05/alternative-facts https://www.apa.org/news/apa/2020/02/fake-news