TED Talks

Barry Schwartz on the paradox of choice (2005x13)

Ημερομηνία προβολής: Ιούλ 01, 2005

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.