The past few years have been one strange trip - over the many years, there have been many attempts to create a beverage that isn't beer, but also, quite different than straight hard alcohol... In the recent pas, what was created was an oncoming craze for 'Hard Seltzer' - Beer companies like Budweiser, Coors, as well as bran new companies such as White Claw and other specifically 'hard seltzer' companies rocketed into the public consciousness, right in time for a pandemic to hit.
Come with us as we race how this ubiquitous craze caught on, and rocketed to fame.
