Strg_F

Paid Likes: How does the like business work? (2020x2)

Udgivelsesdato: Jan 14, 2020

Likes and hearts, fans and followers: They are the currency on social media platforms. If you have a lot, you are someone. But the applause can be bought. One of the companies that offers likes for money is based in Germany. Your likes come from real people with real profiles - this makes the purchased likes almost unrecognizable for the social network algorithms. They click for politicians, for influencers and would-be influencers, for companies and campaigns. Who buys? Who sells? STRG_F reporter Svea Eckert plunged into the hustle and bustle of the paid likes business: an insight into the like factory.