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Nike, Supreme + Co: Where does the sneaker hype come from? (2018x35)

Udgivelsesdato: Okt 16, 2018

Whether Adidas, Nike or Supreme - there is an incredible hype about sneakers and streetwear. Hundreds line up in the evening just to be the first in line in the morning for the new Yeezys or Jordans in order to sell them for a tidy profit. CTRL_F Reporter Niko BACKSPIN is a sneakerhead and collector himself. He and Gunnar go on a journey, talk to resellers, big names in the sneaker scene and visit a sneaker trade fair in Paris. Where does the hype and fascination with collecting come from?