Today's Close-Up

Live Streaming E-commerce: Sales Booming During the Pandemic (2021x9)

Udgivelsesdato: Apr 09, 2021

Live commerce, combining online shopping with live-streamed sales pitches, is rapidly expanding its reach around the world. Expensive items are selling like hot cakes despite the pandemic. The tide is rising fastest in China, which already has some 400-million live commerce shoppers. Retailers from major department stores to big home appliance shops are now getting in on the act. We take a look at the trend and the value the new shopping style provides to consumers.