BIZ STREAM

Bringing New Life to Japan's Farmlands (2x19)

Udgivelsesdato: Jul 20, 2019

Over the last 20 years, the number of farmers in Japan has dropped over 50% to less than 2 million. In order to prevent the number from declining further, some farms are now trying to attract a new generation of farmers by focusing on the increasing popularity of organic produce. This episode features one business that has developed a smartphone app that allows urban consumers a chance to virtually participate in the cultivation process of the produce they order. We will also introduce you to a unique farm that markets its organic tomatoes based on sweetness level. With sales soaring, it has been able to bring new life to unused farmlands and draw in new workers.