Loic Prigent

FERRAGAMO: THE RISE AND RISE OF MAXIMILIAN DAVIS! NEW IDOL! By Loic Prigent (2023x39)

Ausstrahlung: Nov 18, 2023

Welcome to Milan Fashion Week! The iconic Ferragamo house is reinventing itself under the direction of Maximilian Davis, who joined the iconic house in March 2022. A new character! After launching his own brand, Maximilian was appointed artistic director of Ferragamo at just 26 years old. The decor is by Villa Eugénie. The atmosphere is pure. Transparent and immaculate white, blue and celadon fabrics are stretched. The podium and seats are white. Backstage, Maximilian Davis talks to the models. The first question he asks them during the fitting is "How do you feel in these shoes? The show is about to start. The catwalk is not the easiest... Lina Zhang is nervous about opening the show. The collection is va-va-voom. A marriage between the Italian heritage of Ferragamo and the bold aesthetic of Maximilian Davis. The first silhouettes were highly structured. Tailoring. Then comes fluidity and color: green, blue, orange, pink and red!