Flatpack Empire

Episode 3 (1x3)

Ausstrahlung: Feb 20, 2018

In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA?