Today I Found Out
Sriracha Sauce and the Surprisingly Heartwarming Story Behind It (2018x18)
Ausstrahlung: Jan 18, 2018
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In this video:
The genesis of Sriracha hot sauce (pronounced sir-ah-cha, contrary to what many think) becoming the condiment staple it is today can be traced back to 1975 and an unassuming Vietnamese refuge called David Tran- the founder and current CEO of Huy Fong Foods.
Want the text version?: http://www.todayifoundout.com/index.php/2017/09/invented-sriracha-hot-sauce/
Sources:
https://qz.com/132738/the-highly-unusual-company-behind-siracha-the-worlds-coolest-hot-sauce/
https://www.referralcandy.com/blog/sriracha-word-of-mouth-marketing/
http://www.latimes.com/business/la-fi-sriracha-trademark-20150211-story.html
https://www.entrepreneur.com/article/246728
http://www.huyfong.com/
https://nextshark.com/sriracha-hot-sauce-david-tran-vietnamese/
http://www.adweek.com/brand-marketing/brand-day-strange-story-behind-srirachas-iconic-rooster-logo-160874/
https://en.wikipedia.org/wiki/Huy_Fong_Foods
https://www.theatlantic.com/business/archive/2014/10/the-willy-wonka-of-sriracha-behind-the-gates-of-david-trans-factory/382030/
https://en.wikipedia.org/wiki/Sriracha_sauce
http://www.smithsonianmag.com/smart-news/how-a-vietnamese-refugee-built-the-multi-million-dollar-sriracha-hot-sauce-empire-25106345/
http://www.sgvtribune.com/business/20131127/defiant-sriracha-ceo-david-tran-says-we-dont-make-tear-gas-ruling-could-lead-to-200000-less-bottles-a-day
https://www.vietnamonline.com/culture/vietnamese-zodiac.html
http://www.mashed.com/44384/untold-truth-sriracha/
Image Credit:
https://www.bigstockphoto.com/ru/image-96612272/stock-vector-sriracha-hot-sauce-label-stamp
https://www.bigstockphoto.com/ru/image-65425516/stock-photo-hot-spicy-red-sriracha-sauce
https://www.bigstockphoto.com/ru/image-136204067/stock-photo
- Premiere: Okt 2013
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