The Men Who Made Us Spend

Fear (1x2)

Air date: Jul 19, 2014

Jacques reveals how fear has a powerful hold over our behaviours – and how this has ben exploited by those with products to sell. He meets the men who sold us cigarettes, cars, soap, and even water off the back of our anxieties – and our desire to have those anxieties banished. In Las Vegas, he meets the men promising to sooth our deepest-seated fear of all, of ageing and death.